The oldest and most respected newspaper in Brazil now has an digital experience as good as reading your paper with fresh coffee.
One of the biggest challenges for the UX and design teams was to transfer the sensation of a printed newspaper to the mobile experience. To meet this demand, the team created the "Saiba Agora" section (similar to a “Trending Now” section), which acts as the newspaper cover and is constantly updated, and of course, with social share icons in order to encourage the sharing of trending news. Readers can choose the order in which they wish to see the content, selecting their favorite sections and creating their own identity. Another inspiration that came from the printed paper was the graphic design of Estadão, which was already considered one of the finest in Brazil and that is now reflected in the mobile website concept.
Ian Burns, Creative Director
Diogo Farias, Design Lead
José Gasparian, Product Designer
Thiago Duarte, Product Designer