Meet your new Twitch.

Agency: Elephant and Twitch
Team: David Pacheco, Thiago Duarte, José Gasparian, Sonja Radovancevic.

Helping Twitch introduce their first brand refresh with fun and interactivity to their creators and community.

Tell the story of Twitch’s rebrand.

Twitch is a beautiful mess, and that’s a huge part of what we all love about it. But they committed to help its community do what it does best, even better. And that includes building a structured brand system that focuses their limitless creativity so they create even more.


Culture experience

Propelling Twitch, and gaming at large, into popular culture.


User experience

Show that Twitch is welcoming new users while staying loyal to existing ones.


Brand experience

Creating a structure that helps each creator shine.

Early explorations.

Here are some of the early explorations on the design process. With the brand guidelines in hand and not a lot of time to execute, we tried to explore with a layer of visual design on top of the concepts already, trying to understand how the final product could look like.

Mobile Design